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ISSN:2325-6192 (print)
ISSN:2325-6206 (online)
Journal of Environmental Accounting and Management
António Mendes Lopes (editor), Jiazhong Zhang(editor)
António Mendes Lopes (editor)

University of Porto, Portugal

Email: aml@fe.up.pt

Jiazhong Zhang (editor)

School of Energy and Power Engineering, Xi'an Jiaotong University, Xi'an, Shaanxi Province 710049, China

Fax: +86 29 82668723 Email: jzzhang@mail.xjtu.edu.cn

Green Lifestyle among Indonesian Millennials: A Comparative Study between Asia and Europe

Journal of Environmental Accounting and Management 8(4) (2020) 397--413 | DOI:10.5890/JEAM.2020.12.007

Genoveva Genoveva$^{1}$ , Jhanghiz Syahrivar$^{1,2}$

$^{1}$ School of Business, President University, Jl. Ki Hajar Dewantara, Bekasi 17550, Indonesia

$^{2}$ Institute of Marketing, Corvinus University of Budapest, F"{o}v'{a}m t'{e}r 8, Budapest 1093, Hungary

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Abstract

Unethical business practices coupled with irresponsible consumption activities come with painful environmental costs. Fortunately, various studies have indicated that ecological concerns are the highest among the millennial generation. The aim of this research is to investigate the factors influencing green lifestyle among Indonesian millennials who live in Asia and Europe. Cultural elements, such as religious passion and spirituality, are also incorporated in this study in order to understand how they influence green intention and lifestyle. To our best knowledge, this is the first comparative study to understand the green lifestyle of Indonesian millennials in the two regions. This study gathered a total of 204 valid respondents. We employed a Structural Equation Modelling method to test our hypotheses. We found that 1) the New Environmental Paradigm is a predictor of green behavior intention 2) religious passion, spirituality and green behavior intention are predictors of green lifestyle. Theoretical contributions as well as managerial implications are offered in this study.

Acknowledgments

This research was funded by President University, Indonesia.

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