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Journal of Environmental Accounting and Management
Dmitry Kovalevsky (editor), Jiazhong Zhang(editor)
Dmitry Kovalevsky (editor)

Climate Service Center Germany (GERICS), Helmholtz-Zentrum Hereon, Fischertwiete 1, 20095 Hamburg, Germany

Fax: +49 (0) 40 226338163 Email: dmitry.v.kovalevsky@gmail.com

Jiazhong Zhang (editor)

School of Energy and Power Engineering, Xi'an Jiaotong University, Xi'an, Shaanxi Province 710049, China

Fax: +86 29 82668723 Email: jzzhang@mail.xjtu.edu.cn


Prediction of User Behaviour on the Basis of Key Determinants of Sustainability for Wall Paints Used in Construction with the Help of the Analytic Hierarchy Process

Journal of Environmental Accounting and Management 5(2) (2017) 77--86 | DOI:10.5890/JEAM.2017.06.001

Mariia Rochikashvili; Jan C. Bongaerts

Department of International Management of Resources and Environment, Technical University Bergakademie Freiberg, Freiberg, Schlossplatz 1, 09599, Germany

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Abstract

The choice of a product according to criteria, such as price, applicability, quality, environmental safety, health etc. requires knowledge on its properties, e.g. as available in product descriptions, instructions for use, and for some categories of products, such as wall paints, in Material Safety Data Sheets (MSDS). Professional experts have the abilities to analyse and assess this information, but non-expert users may lack such capabilities. Even so, they reveal their preferences through purchasing decisions. Hence, it is important to develop a research methodology to understand their decision-making. In this paper, such a methodology is developed, based on the Analytic Hierarchy Process and the use of the SuperDecisions software for the case of indoor wall paints. The outcome is a model which can be used for the purpose of analysing and understanding nonexpert users’ behaviour when selecting such an indoor wall paint.

Acknowledgments

This research is supported by the Ministry of Science and Art of Free State of Saxony, Germany (German: Sächsisches Ministerium für Wissenschaft und Kunst – SMWK).

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