[ Log In | Register]
! Skip Navigation Links
Skip Navigation Links
Image of Journal of Applied Nonlinear Dynamics
ISSN:2325-6192 (print)
ISSN:2325-6206 (online)
Journal of Environmental Accounting and Management
António Mendes Lopes (editor), Jiazhong Zhang(editor)
António Mendes Lopes (editor)

University of Porto, Portugal

Email: aml@fe.up.pt

Jiazhong Zhang (editor)

School of Energy and Power Engineering, Xi'an Jiaotong University, Xi'an, Shaanxi Province 710049, China

Fax: +86 29 82668723 Email: jzzhang@mail.xjtu.edu.cn

Current State and Prospects of Development of Innovation Management System in the Sphere of Tourism

Journal of Environmental Accounting and Management 14(4) (2026) 579--592 | DOI:10.5890/JEAM.2026.12.003

Saltanat Akhmedova$^1$, Aigerim Tulbayeva$^{1}$, Oleg Lyuterovich$^{1}$, Aigul Ageleuova$^{1}$, Galiya Faizullina$^{2}$

$^{1}$ Department of Tourism and Service, Kazakh Academy of Sport and Tourism, 050022, 85 Abay Ave., Almaty, Republic of Kazakhstan

$^{2}$ Department of Tourism and Service, Turan University, 050013, 16A Satpayev Str., Almaty, Republic of Kazakhstan

Download Full Text PDF

 

Abstract

The purpose of this study was to examine the effects of innovation management on the competitiveness and sustainable development of tourism companies in Kazakhstan. To investigate this issue, the availability and effectiveness of innovation in tourism management in Kazakhstan were analysed, innovative practices and statistical indicators of Kazakhstan and leading countries in the field of tourism were compared. The study thoroughly examined the introduction of innovation management in the tourism industry of Kazakhstan, France, Spain, Italy in the aspects of digitalisation, ecotourism development, cultural tourism, sustainable development. It was found that Kazakhstan demonstrates major efforts in modernising its tourism infrastructure, but there are substantial barriers to achieving the level of international leaders, including lack of human resources, problems with digitalisation in remote regions, limited opportunities to implement innovations at the national level. The COVID-19 pandemic has severely affected the tourism industry, which is reflected in the statistics. In 2020, the number of inbound tourists in Kazakhstan fell by 76%, compared to 46% in France. The findings highlighted the need for structural changes in tourism management in Kazakhstan, including strengthening human resource capacity, addressing the imbalance in the digitalisation of regions, which will enable the country to adapt to global challenges.

References

  1. [1]  Kulakhmetova, G.A., Hnatkovych, O., Rusnak, A., and Shcherbakova, N. (2019), The way to the leading positions in world tourism: Case study of Kazakhstan, Journal of Environmental Management and Tourism, 9(6), 1289-1295.
  2. [2]  Sardak, S., Dzhyndzhoian, V., and Samoilenko, A. (2016), Global innovations in tourism, Innovative Marketing, 12(3), 45-50.
  3. [3]  Yazdeen, A.A. and Zeebaree, S.R.M. (2022), Comprehensive survey for designing and implementing web-based tourist resorts and places management systems, Academic Journal of Nawroz University, 11(3), 113-132.
  4. [4]  Haefner, N., Wincent, J., Parida, V., and Gassmann, O. (2021), Artificial intelligence and innovation management: A review, framework, and research agenda, Technological Forecasting and Social Change, 162, 120392.
  5. [5]  Kosaka, Y. and Ishida, T. (2021), Development and evaluation of an inbound tourism support system using augmented reality, In: Leonard Barolli, Makoto Takizawa, Tomoki Yoshihisa, Flora Amato, and Makoto Ikeda (Eds.), Advances on P2P, Parallel, Grid, Cloud and Internet Computing, 330-338.
  6. [6]  Sigalat-Signes, E., Calvo-Palomares, R., Roig-Merino, B., and Garcia-Adan, I. (2020), Transition towards a tourist innovation model: The smart tourism destination: Reality or territorial marketing?, Journal of Innovation & Knowledge, 5(2), 96-104.
  7. [7]  Domi, S., Keco, R., Capelleras, J.L., and Mehmeti, G. (2019), Effects of innovativeness and innovation behavior on tourism SMEs performance: The case of Albania, Economics and Sociology, 12(3), 67-85.
  8. [8]  Battour, M., Salaheldeen, M., and Mady, K. (2022), Halal tourism: Exploring innovative marketing opportunities for entrepreneurs, Journal of Islamic Marketing, 13(4), 887-897.
  9. [9]  Mamutova, K. (2020), Destination management approach for sustainable tourism development in Kazakhstan, Eurasian Journal of Economic and Business Studies, 56(2), 29-48.
  10. [10]  Pestova, A., Gubarenko, A., Imangulova, T., Ussubaliyeva, S., and Uaisova, A. (2021), Conceptual framework of human resource management in tourism education of the Republic of Kazakhstan, GeoJournal of Tourism and Geosites, 38(4), 1005-1010.
  11. [11]  On approval of the concept of development of the tourism industry of the Republic of Kazakhstan for 2023-2029 and invalidation of some decisions of the government of the Republic of Kazakhstan (2023), https://www.gov.kz/memleket/entities/tourism/documents/details/429828?lang=kk.
  12. [12]  eQonaq (2024), https://eqonaq.kz/?lang=en.
  13. [13]  Ecotourism in Kazakhstan: Balancing humans and nature (2023), https://www.undp.org/kazakhstan/stories/ecotourism-kazakhstan-balancing-humans-and-nature.
  14. [14]  Kazakhstan's innovative development flourishes in 2023 (2024), https://astanatimes.com/2024/01/kazakhstans-innovative-development-flourishes-in-2023/.
  15. [15]  Tourism ecosystem (2024), https://www.tourismonline.kz/.
  16. [16]  Kazakh Tourism (2024), About company, https://qaztourism.kz/en/about-company/our-work/about/.
  17. [17]  Akimat of Kyzylorda Region (2024), Smart City, https://www.gov.kz/memleket/entities/kyzylorda/activities/14822?lang=en.
  18. [18]  Kazakh Invest (2024), State support measures, https://invest.gov.kz/invest-guide/support/.
  19. [19]  Organisation for Economic Co-operation and Development (2022), Trends in SMEs and entrepreneurship finance in Kazakhstan, In: Financing SMEs and Entrepreneurs 2022: An OECD Scoreboard, 179-180.
  20. [20]  Atout France, France's Tourism Development Agency (2024), Ambitions & missions, https://www.atout-france.fr/fr/missions.
  21. [21]  Experiences tourism Spain (2021), https://www.mintur.gob.es/en-us/recuperacion-transformacion-resiliencia/paginas/experiencias-turismo-espana.aspx.
  22. [22]  Ministry of Tourism presents its sustainability strategy for destinations with public investment of EUR 1.91 billion (2021), https://www.lamoncloa.gob.es/lang/en/gobierno/news/Paginas/2021/20210419sustainability.aspx.
  23. [23]  Smart tourism (2024), https://espanadigital.gob.es/en/measure/smart-tourism.
  24. [24]  Italy: PNRR (National Recovery and Resilience Plan): Ministry of Tourism and the EIB launch thematic fund for tourism (2023), https://www.eib.org/en/press/all/2023-102-pnrr-il-ministero-del-turismo-e-la-bei-lanciano-il-fondo-tematico-per-il-turismo.
  25. [25]  Support to Italy's tourism ecosystem: Towards a more sustainable, resilient and digital tourism (2022), https://reform-support.ec.europa.eu/what-we-do/competitiveness/support-italys-tourism-ecosystem-towards-more-sustainable-resilient-and-digital-tourism_en.
  26. [26]  145 key tourism statistics (2024), https://www.unwto.org/tourism-statistics/key-tourism-statistics.
  27. [27]  Lin, X., Ribeiro-Navarrete, S., Chen, X., and Xu, B. (2024), Advances in the innovation of management: A bibliometric review, Review of Managerial Science, 18, 1557-1595.
  28. [28]  Pertuz, V. and Perez, A. (2021), Innovation management practices: Review and guidance for future research in SMEs, Management Review Quarterly, 71, 177-213.
  29. [29]  Idris, M.C. and Durmusoglu, A. (2021), Innovation management systems and standards: A systematic literature review and guidance for future research, Sustainability, 13(15), 8151.
  30. [30]  Shtal, T., Davydova, O., Sysoieva, S., Logvinkov, S., and Zhukov, V. (2024), Innovative risk management in the hotel and restaurant business: Scientific and practical aspect, Scientific Bulletin of Mukachevo State University. Series Economics, 11(2), 116-125.
  31. [31]  Ismayilov, V., Hasanzade, U., Mehdizade, M., Mammadli, V., and Orujova, M. (2025), The model of development of tourism activity in the region of Azerbaijan, International Journal of Environmental Sciences, 11(3S), 330-338.
  32. [32]  Andronova, I.V., Malakhova, T.S., Madiyarova, D.M., and Kanagatova, D.B. (2023), The impact of socio-economic inequality on the relations between the European Union countries and the assessment of strategic areas for its reduction, In: E.G. Popkova (Ed.), Sustainable Development Risks and Risk Management: A Systemic View from the Positions of Economics and Law, 245-250.
  33. [33]  Karasheva, Z.T., Omarova, A.B., Nurakhmetova, G.G., Yessekeyeva, A.A., and Moldagaliyeva, A.S. (2023), International legal agreements on the provision of environmental sustainability, Rivista di Studi sulla Sostenibilita, 13(1), 135-150.
  34. [34]  Hussain, T., Ahmed, S.R., Lahori, A.H., Mierzwa-Hersztek, M., Vambol, V., Khan, A.A., Rafique, L., Wasia, S., Shahid, M.F., and Zengqiang, Z. (2022), In-situ stabilization of potentially toxic elements in two industrial polluted soils ameliorated with rock phosphate-modified biochars, Environmental Pollution, 309, 119733.
  35. [35]  Gashi, S., Panjieva, N., Gambashidze, T., Velchev, A., and Jumayev, R. (2025), Global standards for sustainable development and their effects on international economic relations, Grassroots Journal of Natural Resources, 8(1), 919-944.
  36. [36]  Akylbekova, N.I., Sabyrova, A.O., Yang, Q., Dzhumabaeva, M.Z., and Mambetova, A.A. (2024), Rural tourism as a factor in overcoming poverty in the Kyrgyz Republic, Advances in Science, Technology and Innovation, F2358, 13-18.
  37. [37]  Zhao, Y., Umair, M., Gulzar, F., Guliyeva, S., and Xabibullayev, D. (2025), The role of private natural heritage conservation areas in promoting sustainable development goals insight, Ecological Indicators, 176, 113658.
  38. [38]  Ostapenko, I., Kozbagarova, N., and Bryantsev, A. (2023), Potentials of using container buildings for producing facilities for the agro-ecological tourism complexes in Kazakhstan, International Society for the Study of Vernacular Settlements (ISVS) E-Journal, 10(6), 351-364.
  39. [39]  Soaga, J.A. (2023), Role of ecotourism in sustainable development, In: Mohd Nazip Suratman, Engku Azlin Rahayu Engku Ariff, and Seca Gandaseca (Eds.), Sustainable Management of Natural Resources.
  40. [40]  Guerrero-Moreno, M.A. and Oliveira-Junior, J.M.B. (2024), Approaches, trends, and gaps in community-based ecotourism research: A bibliometric analysis of publications between 2002 and 2022, Sustainability, 16(7), 2639.
  41. [41]  Bhatt, S. (2020), Ecotourism: An innovative approach to biodiversity conservation and community development, In: avi Sharma, Aparna Watve, and Amitabh Pandey (Eds.), Corporate Biodiversity Management for Sustainable Growth: Assessment of Policies and Action Plans, 95-112.
  42. [42]  Adamkulova, Ch., Akylbekova, N., Omurova, S., Mambetova, A., and Mambetkazieva, N. (2025), Digital farming platforms as a tool for strengthening cooperation between Kyrgyzstan and China: Potential and prospects, Ekonomika APK, 32(2), 63-75.
  43. [43]  Mayis, G.G., Shafa, G.T., Leyla, H.A., Hijran, M.R., and Ulker, M.I. (2021), Estimation of tourism demand and supply functions for Azerbaijan: 2sls approach, WSEAS Transactions on Business and Economics, 18, 1280-1290.
  44. [44]  Baloch, Q.B., Shah, S.N., Iqbal, N., Sheeraz, M., Asadullah, M., Mahar, S., and Khan, A.U. (2023), Impact of tourism development upon environmental sustainability: A suggested framework for sustainable ecotourism, Environmental Science and Pollution Research, 30(3), 5917-5930.
  45. [45]  Ramos, C.T. and Byrne, A.M. (2024), Ecotourism: The concept and the practice of sustainability within tourism, In: Walter Leal Filho, A.L. Salvia, and C.R.P. de Vasconcelos (Eds.), An Agenda for Sustainable Development Research, 73-89.
  46. [46]  Yu, M., Ma, B., Liu, D., and Zhang, A. (2024), Is the digital economy empowering high-quality tourism development? a theoretical and empirical research from China, Plos One, 19(5), e0303087.
  47. [47]  Dang, T.D. and Nguyen, M.T. (2023), Systematic review and research agenda for the tourism and hospitality sector: Co-creation of customer value in the digital age, Future Business Journal, 9, 94.
  48. [48]  Carl, K. (2024), Transforming the hospitality industry: AI's evolving impact on customer experience and hotel operations, https://hospitalitytech.com/transforming-hospitality-industry-ais-evolving-impact-customer-experience-and-hotel-operations.
  49. [49]  Madiyarova, D.M., Malakhova, T.S., Shishmanov, K., and Ageleuova, A.T. (2023), Developing the mechanism of foreign economic relations of the EU countries in the context of implementing priority areas to develop a circular economy, In: E.G. Popkova (Ed.), Smart Green Innovations in Industry 4.0 for Climate Change Risk Management, 347-357.
  50. [50]  Jiang, C. and Phoong, S.W. (2023), A ten-year review analysis of the impact of digitization on tourism development (2012-2022), Humanities and Social Sciences Communications, 10, 665.
  51. [51]  Development of domestic tourism discussed in government of Kazakhstan (2022), https://primeminister.kz/en/news/kr-ukimetinde-otandyk-turizmdi-damytu-maselesi-talkylandy-155120.
  52. [52]  Nan, X. and Kanato, K. (2021), Role of information security-based tourism management system in the intelligent recommendation of tourism resources, Mathematical Biosciences and Engineering, 18(6), 7955-7964.
  53. [53]  Hall, C.M. and Williams, A.M. (2019), Tourism and innovation, London: Routledge.
  54. [54]  Scaglione, M., Ohe, Y., and Johnson, C. (2021), Tourism management in Japan and Switzerland: Is Japan leapfrogging traditional DMO's models? a research agenda, In: Wolfgang Worndl, Christian Koo, and J.L. Stienmetz (Eds.), Information and Communication Technologies in Tourism, 389-402.
  55. [55]  Hao, H. and Hill, J.M. (2022), Tourism businesses' perceptions on sustainable practices and barriers in coastal North Carolina, USA, Journal of Sustainable Development, 15(4), 15-27.
  56. [56]  Alabi, J.B. and Deka, A. (2024), Unlocking the sustainable tourism development in the USA: What are the effects of carbon emission?, Management of Environmental Quality.
  57. [57]  Elliott, J. (2020), Tourism: Politics and public sector management, London: Routledge.
  58. [58]  Inkson, C. and Minnaert, L. (2022), Tourism management: An introduction, London: Sage.
  59. [59]  Hermawati, A., Nurwati, N., Suhana, S., Machmuddah, Z., and Ali, S. (2020), Satisfaction, HR, and open innovation in tourism sector, Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 182.
  60. [60]  Traskevich, A. and Fontanari, M. (2021), Tourism potentials in post-COVID19: The concept of destination resilience for advanced sustainable management in tourism, Tourism Planning & Development, 20(1), 12-36.

Copyright © 2011-2026 L & H Scientific Publishing. All rights reserved. Wildcard SSL Certificates